When the economy took a downward turn, many people decided to set up their own business in a bid to earn a living. This resulted in multiple microbusinesses, meaning that if you have recently started a company you’ll need to work hard to fend off the competition and stand out from the crowd – but fear not, it’s perfectly doable even with a small budget.
Of course, money is often an issue if you’re just getting off the ground, but with excellent value flyer printing from Helloprint and cheap web domains you don’t have to spend a fortune – so take a look at these helpful tips and take your business to the next level.
Have an online presence
These days, people tend to go online to look for the services and products they require rather than flicking through a phonebook or trudging down the high street. E-commerce is huge which is why it’s crucial for any start-up to have an online presence – and this means developing a well-optimised, carefully-designed website which links to social media platforms such as Twitter and Facebook! And don’t worry, you don’t have to be a techy genius – with so many developers, writers and skilled freelancers out there willing to help you out, you should be able to get a site up easily.
Don’t just settle for mediocre, however. Your website is essentially the virtual version of your business, so here’s how to ensure your part of the web is up to scratch:
- Think about your domain name
When it comes to online marketing, you must choose your domain name carefully as this will become your identity on the web. You’ll want to choose something that fits your business, is easy to type and promote, contains keywords that describe the services you offer (as this will help improve your rank on search engines) and which perhaps targets your local area. If possible, try to avoid slang words such as ‘u’ instead of ‘you’ as this can cause confusion and avoid letters and numbers for the same reason. You should also make sure the name you’ve chosen isn’t copyrighted, trademarked or being used already by a different company as you need something completely unique.
- Make sure your website is optimised
If you’re experienced in digital marketing, you’ll know that Search Engine Optimisation (SEO) is a big deal. This is because when someone does a search online, Google (or the search engine in question) will find and present the most relevant, well-optimised pages. Those with good, well-written content that focus on primary keywords and keywords phrases are likely to appear on a results page over those with sloppy, random information, so be sure to know which words you want to target and build a website around these. There are many other SEO tips and tricks out there too that’ll give your website the best chance of online survival, so it’s well-worth brushing up your knowledge.
- Create a strong brand
Branding can make or break a company, which is why it’s essential to spend time developing an identity that’s rock solid. Everything from the colour scheme you choose, to the imagery and strapline you go for will help promote your business, so select something unique, eye-catching and appropriate. Once you’re happy with the branding, you can then roll it out making sure all your marketing materials are consistent.
While many start-ups focus on creating a strong online brand, now is the perfect time to say: Don’t rule out offline marketing methods. Business cards, fliers, banners, brochures, stationary and so on are far from outdated and are the perfect way to reach people who do not go online or prefer to have something physical to pin on a noticeboard or pop in their wallet. When budgeting, always set aside money for offline spend yet don’t forget to look around for the best deals on printing and design.
- Get social
Social media platforms are a great way to promote what you do, so think about linking your website to a Facebook for business page as well as setting up Twitter for business and LinkedIn accounts. Make sure you keep all content fresh, interact regularly with potential clients, post interesting things your audience will be interested in and you should find you gain followers. What’s more, setting up a gripping blog that not only talks about promotions and new stock but which covers many industry-specific topics is a sure fire way to get more people interested in you as a brand – and this can also be shared via social media channels.
There are many ways to market your start-up effectively in 2016, but the above tips will certainly help.