The Best And Worst: Business Names Present And Future

With a quick, smart, and catchy name you can make your business a household name; but beware, you can have all the hopes in the world that it will become popular but if you have chosen the wrong name, you could end up spending much more money than you are making just to get people to remember exactly what it is you do.

Creating The Best Name: Make It A Good One!

Coming up with the right name for your business is one of the most, if that the most, important choices you will make for your business; after all, it is the first impression that your company will make with potential customers and partners alike. So how do you create the best name for your business? The ultimate goal is to choose a business name that is catchy and resounds with anyone and everyone who sees it and reads it; this lays the groundwork for the end goal of becoming a household name.

There are some names that have made a great splash into the business world that the founders were banking to work and today they are bigger than they ever could imagine they would be. With the right word that told potential customers and partners exactly what the up and coming business was all about and easy advertising, success was inevitable. Here are some examples:

  • Google
  • Under Armour
  • Accenture
  • PayPal
  • Twitter
  • Yammer
  • JiffyLube

Can you see how these names are both catchy and memorable? When you think of each one of them, you immediately know exactly what they do, who they are, and how they have become a household name just by their name alone. It really is just that simple.

But What About The Worst?

There are some that have unfortunately, strived to make a splash only to make a plop. If you create a name that is too narrow or abstruse and you just might end up spending much more money that you really want to or can just to remind your customers what you do. While it may be limiting choosing a more descriptive name, it can provide a great benefit for start-up companies. One executive vice president has been quoted to say”Bad names, on the other hand, rely on an unintended meaning, unpronounceability and meaningless initials.” Here are some examples of business names not to choose:

  • Dimdim
  • Administaff
  • BearingPoint
  • NXP Semiconductors
  • Amedisys
  • ArcelorMittal
  • Fifth Third Bank
  • AmericInn Hotel

A play on words is not the best idea nor does it help you be the success; this is also true for names that may appear to be catchy, when reality it clearly shows that your business will only leave a legacy of confusion and failure. Do you really want that?

Final Thoughts…

When you choose your business name, remember that this name will be the name that will be remembered for a long time to come; for better or worse. A picture is worth a thousand words, a name is worth much more; choose wisely.

Author Bio

Gerry Moyer writes for Nameperfection a site that sells a collection of brandable domain names. He mainly writes about marketing and business naming.

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